Day for Failure presents its first global expansion in 17 nations.

An initiative from Finland inspired people in 17 countries, with over 40 satellite events and aims to create a new holiday for failure.

11 OCTOBER 2012, HELSINKI, FINLAND
Summary
October 13th is Day for Failure, a new holiday to rethink, share and learn from failure. Over 40 different groups in 17 different countries organize events to celebrate the day. Day for Failure is entering the global arena full speed, since its first launch in Finland in 2010.

Failure is not the enemy, the fear of failure is. Day for Failure helps people overcome fear of failure.

October 13th is Day for Failure, a new international holiday to rethink, share and learn from failure. Over the course of only a few weeks, more than 40 different groups in 17 different countries have been inspired by the idea of addressing the conventionally negative topic and organizing events to celebrate the day.

The aim is to make Day for Failure an internationally-recognized holiday by 2020. In the same way people exchange love on Valentine's Day, it offers a chance to share failure experiences and learn from them to overcome fear of failure. October 13th will be the symbol of courage that enables people to keep challenging themselves for the bigger success, despite failures. 

Day for Failure has quickly drawn attention worldwide, due to its focus on grassroots events which can engage people from all backgrounds. Inquiries about celebration of the day have come from such unexpected places as Serbia, Tunisia, Turkey, and Argentina, with the story spreading through word of mouth. Previous initiatives such as Failcon and Admitting Failure, partners of Day for Failure, have been targeted for specific communities or focused on online activities. 

Day for Failure was launched in Finland in 2010 to create an open culture for failure. In 2011, the campaign engaged over 30 Finnish public figures (e.g. Jorma Ollila, ex-CEO of Nokia) and made itself nationally known to over 1.2 million people, almost a quarter of Finland's population. This year the campaign’s main organizers Aalto Entrepreneurship Society and Boardman Ltd took the campaign global, in order to address the universal need for a change in the culture of failure. 

In 2012, Day for Failure is being celebrated in over 17 countries around the world, including Germany, Greece, Japan, South Korea, and Australia. In addition, over 25 organizations including companies, high schools and entrepreneurship networks will have events in Finland. The day will be celebrated by hundreds of people in each country around the globe. The events vary in size, from meet-ups of 30 people to public events with over 400 participants. They take place in different dates throughout 2nd and 3rd week of October, to best fit local organizers's needs.

Fighting together against the fear of failure, are Supercell, the world-leading “tablet first” game company and Innolukio, a learning platform for the creativity of high school students in Finland.

Quotes
"We gathered a great amount of experiences from crisis. This lesson is very important for organizations." Jorma Ollila, ex-CEO of Nokia
" Sometimes it works and sometimes it doesn't work. The most important thing is to have strength to carry on. " Peter Vesterbacka, CMO of Rovio of AngryBirds
"I’ve failed many times during my career. However I always think that one day I will succeed beyond expectations. That is my inspiration. " Mårten Mickos, CEO of Eucalyptus Systems
Spokespeople
About DayforFailure

Day for Failure is a new holiday to rethink,share and learn from failure. The aim is to make October 13th an internationally-recognized holiday by 2020. Just like people exchange love on Valentine's Day, it offers a chance to share failure experiences and learn fromthem to overcome fear of failure. In 2012, Day for Failure is being celebrated in over 17 different countries by over 40 groups.